May 10, 2017
Ideas Your Business Can Use to Build and Improve Customer Loyalty
Attracting a loyal client base is currently the biggest challenge facing most business enterprises. In this post, we will be looking at some of the benefits of increasing clientele loyalty and ways businesses can achieve this. As a business owner, it makes sense appreciating regularly returning clients. The reason for holding these clients in high regard is that they push up your sales therefore making you high returns. Let us take a look at why regular return clients are important to any business.
Loyal Customers Help A Business Save On Marketing Costs
Connecting with existing clients costs lesser than attracting new clients. While you already know how to contact existing clients, a business has to spend a significant amount of money on market research to find new clients and the perfect way to engage with them.
Selling New Products To Existing Clients Is Easier
Once an individual has tried one of your existing products, he or she becomes more open to trying you’re the new products you will be offering. As studies show, existing clients are open to trying new products a business offers even if the new products are unrelated to the products they had already tried.
Existing Clients Are More Likely To Market Your Product By Word Of Mouth
Loyal clients tend to act like your brand ambassadors. This means that loyal clients are more likely to recommend your products or services to their friends. For instance, clients who dine at a particular hotel are more likely to recommend the hotel to their friends. The benefits of having regular returning clients are significant for both online and brick and mortar enterprises. Now that we know the benefits of having return clients let us look at some strategies that help your business improve client loyalty.
Creating A Unique Customer Loyalty Program
Many business enterprises ranging from coffee shops to e-commerce sites offer their clients with loyalty reward programs. These loyalty programs can be powerful tools for enticing clients to return to you for more products or services. If you have a loyalty program, or if you intend to create one, you should try and make it as distinctive as possible. Other than rewarding your clients with regular products, you should try and have bigger prizes that your return clients can win upon accumulating a certain number of points. Outsourcing the services of some customer loyalty program companies is necessary if you need help designing a customer loyalty program.
Rewarding Clients With Special Offers
Offering coupons to your clients is an effective and proven way to have them coming back. While you can send your clients coupons via SMS, sending coupons via email or social media will yield better results. While sending out these coupons, it is important to emphasize that the deals you are offering are only for the customers receiving the special coupon. It is advisable to keep your offers relevant by tracking what your clients need most.