Business Plans…

Category: General

What is the marketing mix and how can you use it?

There are principles and overall strategies that govern marketing for brands and businesses. The marketing mix offers guidelines to promote a brand and its products in the most beneficial and profitable way possible. It determines the brand’s place in the market, helps it effectively target its key demographics, and assists the development of marketing strategies. Modern marketing is dominated by digital channels, but selecting the best digital approach for your brand is crucial to converting leads to sales. And don’t discount traditional physical marketing materials – for certain products old school techniques can still prove extremely effective. Let’s look at the marketing mix, and how it could benefit your business. 

What is the marketing mix?

The concept of the marketing mix dates back to 1953, originally made up of the four Ps – namely product, price, promotion and place. This covers most of the different factors which can influence a consumer as they decide whether to use a product or service. By mixing these factors strategically, brands aim to elicit responses from their demographic, essentially directing their behaviour through their marketing message. The response could be a sale, or it could be signing up to a mailing list or filling in a survey. The four Ps also help businesses understand their own products and services, their appeal and the best way to market them. 

Product

This means your physical product, or your service, but it means more than that as well. We’re talking about the customer’s experience with your product – why did they choose it? What will it offer them? A good idea is to draw up customer profiles to define your target demographic – age, location, gender, profession, socio-economic standing, education etc. This way you can really get to know your customer, and learn to think like them. Knowledge is power, so learning as much as you can about your target audience will help you tailor your brand experience for them.  

Price 

Choosing the price level for your product can be a stumbling block. Of course, you need to turn a profit, but there are many things to consider. Price too low, customers may view it as a cheap and nasty or disposable market option. Price too high and you won’t make any sales. It’s important to think about your customer demographic and their earning power – if you’re selling to the midrange market you need to price as such. Pricing strategies include bundle, subscription, psychological – pricing as £599 rather than £600 to give the illusion of a cheaper price – among many others.  

Promotion

Contrary to what some think, promotion is not the same as marketing. It is a part of it, sure, but promotion is the process of how you communicate your product, your brand and their value to your existing and potential customers. It is important to identify which communication channels are appropriate and optimal for your target demographic. Digital channels are by far the dominant routes, but working out which to use depends on who you are trying to reach – social media communications can be tailored to fit almost all groups, such is their ubiquity these days (although much older people may not engage). Platforms such as SnapChat and TikTok are geared towards young adults and teenagers – those more likely to engage in viral marketing or user generated content. If you believe your product needs a lot of copy, a printed booklet is an ideal tool, and can easily be ‘digitised’ as a PDF and used in an email marketing campaign. Again, knowing your customer is critical when it comes to promotion. 

Place

Now you’ve got to know your customer base, priced your product and promoted it, how are you going to distribute it? Can you conduct sales purely online, or will you aim to place it in retail outlets? Wholesalers / re-sellers such as Amazon and Walmart have revolutionised placing products, leading to widened availability – if your product was aimed at a narrow demographic in the past it would have been much more difficult to find leads and generate sales. But on the other side of the coin, using those big, faceless companies takes away something from the customer experience, losing the intimacy and personal touch many consumers favour in this increasingly globalised world. 

The marketing mix may be almost 70 years old, but its principles are ageless, and by applying them you could more effectively develop your customer base, and turn leads into conversions. 

 

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How to Sell Remote Working to Your Boss

If you’re seeing the benefits of co-working and trying to decide whether it would be a good move for your career, one of the biggest barriers that you may face comes down to the idea of convincing your boss to start working remotely. Here are some strategies on how you can sell the idea of remote work to your boss:

Consider Your Position

List the items of your job that can be done remotely and how you can work most effectively in a remote location. Consider the framework of the local co-working space and if you’ll be able to get the best results with the job you have. Taking a look into the system and if you be able to effectively perform your job can often be the first sell for your boss.

Present The Research To Them

Doing the research yourself and take a look into a few co-working spaces in the area. Presenting them with real data on success stories on a specific co-working space, the costs, and what you can access will be important.

Consider It From Their Perspective

Even though working in a coworking spot may be highly beneficial for your ongoing work process, consider how it is going to bring value to your boss over time. Tie in why it is going to be important to the organization and how costs can be saved through coworking.

Have A Timeline In Place

Considering a trial or a one month short time period to try it with an evaluation period will always be an easier sell to your boss. Suggesting a trial of 3 days a week with coworking may also be an easier soft sell over permanently changing your location as well. Having a flexible attitude throughout the trial period can be an important way that you can keep your options open with your boss and make the transition easier with them.

Consider these top ideas as you are working to sell coworking to your boss.

This post was written by Tara Kintz. Tara is a director at Signature Workspace which is a work space rental. Signature Workspace, owned and operated by Cantor Fund Management, offers services and amenities such as private offices, flex space, co-working space, virtual offices, meeting/conference rooms, and more.

 

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3 Ways to Add Personality To Your Office Building

Office buildings and corporate business parks can quickly turn into mazes of identical units, none of which call out to the public. If your company headquarters has begun to look more like a cell block than the paradise you dreamed it would become, try one of these steps to give it some personality and character.

1. Add a Water Feature

Water can be inviting and soothing, and adding a water feature like a fountain or pond can really add some personality to the front of your building. Talk to professional landscape or pond designers for outdoor ideas that can attract attention. Make sure you plan for maintenance issues like aquatic weed control so you don’t end up with an eyesore instead. A lobby fountain might be a good idea for smaller complexes or for year-round enjoyment in colder climates.

2. Liven Up the Walls

Plants are a surefire way to breathe fresh air into your corporate spaces. Look for preplanned vertical gardens or have a custom living wall designed to complement the architecture of your space. You can even incorporate your logo into a design to showcase your business in a public area. These green walls help to create a welcoming atmosphere that you simply can’t get from a sterile white wall.

3. Embrace Pets

Researchers claim that allowing pets at work can increase employee productivity and morale. In fact, it appears to benefit most everyone involved, except perhaps employees with allergies. Embrace this growing trend among workplaces by having pet-friendly areas throughout and around your building. Consider adding a small dog park where canine companions can frolic during breaks and at lunch.

Try out different ideas to find what works for your staff. Keep in mind that there are no one-size-fits-all solutions and it may take a couple of attempts to find additions that represent the personality you want to develop for your business.

 

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3 Things you shouldn’t compromise on when buying a commercial property

Buying a commercial property can be quite tricky especially if it is your first time. Most of the time people get themselves into twists during or after a purchase because of compromising on a number of key aspects.

It is always advisable to create room for flexibility when conducting any business. However, not everything can be compromised. Sometimes it is important to maintain a strong ground especially for these three things; negotiation, budget, and diligence.

The only reason you went on to buy the asset is that your evaluation was satisfactory. This is why you should aim at getting the best out of the offer when purchasing a commercial asset. If certain needs aren’t met, then you are better off not buying the property.

We will go through 3 things you shouldn’t consider compromising on when purchasing a commercial asset.

1. Your budget

When purchasing commercial property the first thing you should be conscious about is your budget. It is important to always stick to your budget. This will give you more negotiation power with the seller because you will not spend more than you had planned for.

Your budget has to cover more than just the purchase but also include other costs such as due diligence, moving, renovations, tax among others. During the purchase, hold your ground on the amount you had set aside for the asset.

You should also avoid compromising on repair costs. You should not spend too much money on repairs. Avoid negotiating on the repairs and let the vendor account for that. Spending too much on repairs means you have little or no money left for renovations.

2. Your needs

The most important aspect of the property you are purchasing is the fact that it is the solution to your needs. If you want to get the best out of an offer, you should always have your needs in mind when buying the asset.

This way you can see what you need from the asset and what you don’t need. If the positives are more than the negatives, you can improvise on what is missing. However, if you are lacking important features from the deal, it is better to avoid it.

Compromising on certain issues will not only cost you more on compensation but will also cost you a part of your business. If you miss a major part, this means you will not do a certain part of your planned business as planned. If your needs cannot be fully or at least sufficiently met by the asset, opting out early enough will save you a lot.

3. Due diligence exercise

This comes as you finalize the purchase. Before you close the deal, do a thorough due diligence exercise. A comprehensive due diligence exercise keeps you off unnecessary trouble and future costs.

Make sure you ask for the tax statements, utility bills, permits, a list of recent repairs and capital improvements. This way you can determine the quality, dos, and don’ts of the property. Also, ask for any assessments done on the property and confirm the validity.

When doing the due diligence exercise, avoid compromising on any issues identified. Compromising on major issues you identify might make your bank refuse to provide financing for the asset after reviewing it.

Conclusion

Commercial property is one of the best investments to venture in. Whether buying or renting, you should be precise and cautious before completing the transactions. Maintaining a flexible and open mind will give you a lot of options when buying a property. However, you need to keep in mind that you should get the best out of the deal.

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Unique Ways to Get From Place to Place

While cars and public transportation are the most common methods of transportation, it doesn’t mean that they’re the only ways. There are other forms of transportation that offer health benefits, a more exciting lifestyle and many other perks. Consider changing the way you commute to one of these unique vehicles.

Ride a Motorcycle

If you have edgier tastes and enjoy taking risks in life, invest in a motorcycle. Whether you’re young or old, you can learn how to ride a motorcycle at any point in life. In order to ride a motorcycle on the open road, you need to go through a similar process to driving a car. The process varies from state to state, but in New York, you need to take a written test to get a motorcycle permit and road test for a motorcycle permit. Once you do own a motorcycle, make sure to get search “motorcycle insurance Orlando” or wherever you live to protect your motorcycle.

Use a Bicycle

If you are an active person or trying to live a healthier lifestyle, travel using a bicycle. Cycling has numerous health benefits like fitting in cardio, strengthening your muscles, improving joint mobility and even lowering stress levels. Plus, it gets you from place to place quicker than walking and is great for the environment. If you live in a big city, you can rent a bike or you can invest in your own bike that you can also use leisurely.

Look Chic in a Moped

Mopeds are similar to motorcycles except they cannot exceed 30 miles per hour, only has an automatic transmission and has a less powerful engine. This is a great compromise for people who want a safer option to motorcycles. They’re also a more stylish and European method of transportation.

However you choose to get around, you will be sure to make your life more interesting and won’t be missing your car.

 

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Your Guide in Desert Safari Dubai

Dubai is synonymous with extravagance, best in class foundation and a customary Bedouin culture with roots that lie in the ridges of the Arabian Desert. In spite of the fact that pictures of present-day Dubai portray high rises congregated along the Persian Gulf, the Desert Safari Dubai culture has been kept alive and you can encounter it at one of the many desert safaris held all through the neighboring desert grounds.

Incorporated into an average Desert Safari Dubai are conventional exercises. For example, falconry, camel riding, henna painting, grills and customary move structures, for example, hip twirl and tanoura. Yet, that is not it.

Desert Safari Dubai are amazingly famous for offering a wide cluster of desert experience exercises, for example, rise slamming in a 4×4, sandboarding, rise carriage riding, quad biking, sight-seeing ballooning and that’s just the beginning.

Experience this guide and find the absolute best Desert Safari Dubai

Quad biking

Quad biking is a four-wheeled fun experience, for the most part in an open air setting. The rush of riding a gigantic bicycle on astonishing landscapes without any limitations is unique. Quad biking in Desert Safari Dubai ups the experience remainder with a wild ride in the extraordinary Desert Safari Dubai, disregarding the magnificent Dubai horizon.

Given the beautiful setting and the really great time on offer, quad biking in Desert Safari Dubai is a standout amongst the most well-known encounters in Dubai.

Some more things to do in Desert Safari Dubai

While quad biking is a noteworthy feature of the Desert Safari Dubai, it’s smarter to go in arranged before you make a pick. Here’s a speedy summary of all that you can in do in your Desert Safari Dubai trip:

  1. Quad Biking: An off-road vehicle (ATV), otherwise called a quad bicycle, is a vehicle that movements on low-weight tires, with a seat that is straddled by the administrator, alongside handlebars for directing control. Quad biking includes riding the vehicle on various landscapes, for Desert Safari Dubai, at various velocities.
  2. Dube Bashing: Basically, dune bashing, or slamming is a type of going romping on sand hills. Consider it a crazy ride amidst the Desert Safari Dubai! Your driver rides a huge vehicle (as a rule a Toyota Land Cruiser or a Ford Bronco) through the sandy landscape of a desert in fast. Ideal for experience addicts. Peruse increasingly about Dune Bashing in Dubai
  3. Sand Boarding: Like the name proposes, sand boarding is much the same as snowboarding with sand supplanting the snow. This recreational action happens on sand rises instead of snow-secured mountains yet offers the equivalent extraordinary rush you get from snowboarding. Sand boarding In Desert Safari Dubai is very famous activity.

While there are incalculable other experience sports in Dubai, these three are irrefutably the most mainstream.

Come enjoy the best deals of Desert Safari Dubai with Desert Safari UAE.

For further details, information or any queries please contact us at, https://www.desertsafariuae.ae/

And book your trip now with us to have a memorable experience.

 

 

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Tricks And Tips For Dealing With Locksmithing Troubles

When was the last time you were locked out of your home or car? Were you prepared? Did you have a spare key or the number to your local locksmith? If not, you will benefit from the following article. It contains very helpful information about finding a good locksmith and other useful tips.

To protect your safety when hiring a locksmith, be sure to check the locksmith’s identification before allowing him or her to enter your home. Several states, including Texas, Illinois, California, Alabama, Louisiana, North Carolina, Oklahoma, Tennessee and New Jersey, require locksmiths to be professionally licensed. Ask to see your locksmith’s license.

In the event that you have a high-security lock and there is a problem, it is best to call the lock company before calling a locksmith. Since this type of lock was designed to be difficult, a locksmith may have a hard tome getting into it. You may end up paying a bundle for them to try with no success.

If you have just moved into a new place, you should call a locksmith and have them change the locks right away. Even if the former owners seem trustworthy, you don’t want someone walking around with keys to your home. The price of a lock is small compared to the need for safety for you and your family.

Once you have paid a locksmith, ask for a receipt. The majority of locksmiths are honest individuals, but a few out there do try to scam people. That is why it is important to get a receipt. Keep your receipt safe and stored in case a problem arises.

Carefully investigate any locksmith you consider using prior to making a call. Many locksmiths are nothing more than scam artists who will tell you that they need to drill out your current lock and install a new lock. Therefore, it is important to know who to call before you actually need a locksmith.

In most states, locksmiths are required to have insurance. Ask to see proof of any policies before they start doing any work. You want to make sure that you are covered in case they do a shoddy job and someone gains unauthorized access to your home. Do not allow a low price to make you overlook this.

Before allowing a locksmith to get down to business in your home, make sure he or she gives you some kind of estimate first. If you know them well, trust a handshake. If not, be sure and get it in writing. Doing this before the work is completed means knowing what to expect in terms of financial obligation.

Make sure that any locksmith you hire is insured and bonded. If they are missing one or the other, it would be a good idea for you to hire someone else. Being bonded will help protect you against terrible workmanship and insurance will cover any damage done to your property.

Inadvertantly, you will get locked out of your home or car at the worst possible time. It is therefore essential that you have a plan. Hopefully this article has educated you on all you need to know about locksmiths and will keep you well prepared for whatever the future may hold. For more information on click here: http://www.businessplanning.us

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Top Tips And Advice For Finding The Right Locksmith

When you need the services of a locksmith, the job is typically urgent. Whether you have just moved into your home and would like your locks to be replaced, or you are standing on the outside with no key to get in, you require help. This article will teach you how to find a great locksmith.

If you have just moved into a new place, you should call a locksmith and have them change the locks right away. Even if the former owners seem trustworthy, you don’t want someone walking around with keys to your home. The price of a lock is small compared to the need for safety for you and your family.

While it is important to understand how much the job will cost, it is also important to be aware of any other fees involved in the process. For example, some locksmiths charge extra for emergency service. Others will tack on a fee if they have to drive a certain distance. Question the locksmith about this so that you understand how much you will be charged.

Try to avoid scammers who raise the price when they get to your home. Unfortunately, there are some locksmiths that are scan artists. If the quotes are different, tell the locksmith that his services are no longer needed.

You should do your research and have the name of a reliable locksmith on you at all times. Look for online reviews and get recommendations from people you know. You want to know that you are not being taken advantage of if and when you are in an emergency situation.

Hiring a locksmith can be expensive, but remember that it is not a job that most people can do on their own. If you try to get into your car or home without a key, you may mess up the lock. This may then necessitate that the entire lock be replaced, which is very expensive. Save yourself the hassle and just call a locksmith.

Do not be offended if a locksmith asks for your identification or questions you a little. He or she needs to make sure they are helping the person that actually owns the home or the vehicle. You would not want to work with anyone that did not ask questions to verify authenticity.

Try to find a locksmith who is a member of a professional locksmith organization. Although it is not absolutely necessary, it is always good to know that the locksmith you select is well-versed on current technology and trends. It also lets you know he’s dedicated to what he’s doing.

Find out if the company you are considering working with has ever had another name. In some instances, companies switch their names because customers were unhappy with their work. This helps them escape negative reviews. While a company may not be honest with you about this, it does not hurt to ask.

There are times when you are able to leisurely view your locksmith options, while other times you are rushed to find help. The best bet in both cases is to already know who the best in your area is by applying these tips and searching through your choices. If you already have their number, the situation will be dealt with quickly. For more information on click here: http://www.expertsbusinessadvice.com

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Woodworking Tips And Tricks To Get You Started On It

Either you want to make things for sale or you just want to work with wood for the entertainment value. Your reasons do not matter. Woodworking is not terribly difficult, but it does take some know-how. The article below is a compilation of expert information and tips that you can put into practice immediately.

Sign up for a woodworking or shop class at a local school. You can definitely teach yourself a lot about woodworking, but there’s nothing better than learning from a professional. You’ll pick up important skills much more quickly, and you’ll make a lot of great friends along the way.

If you enjoy doing woodworking as a hobby, try to use all the materials that you buy and throw away as little as possible. Scrap pieces of plywood or hard wood can be used as sanding blocks for future projects. You can also use scrap wood for wooden dowels in furniture making.

If you have a high skill level when it comes to woodworking you may want to think about taking some time to share your knowledge with others. You can keep it simple by recording what you do step-by-step or you could take it to a higher level and teach a class.

A golf tee can fix loose door hinges. Remove the hinges and the door. Then, in the hole where the screws were, lightly hammer a common golf tee into the hole. Cut the extra golf tee off and install the door again. The screw can bite into the tee.

Before even beginning a woodworking project, make sure you have an adequate and proper place to work in. You definitely don’t want your living space filled with sawdust. Some woodworking supplies, such as stains, varnish and paint strippers, have noxious fumes. Ideally, you will have a detached garage or a shed to work in since an outside space is an ideal location.

Do you hate those bubbles that form when applying joint compound to your drywall? There is a simple trick that professional drywallers use to avoid this annoying problem. Add two or three drops of dish detergent to your joint compound and you will be rewarded with bubble free joint compound.

Make accurate lines and measurements by using a drafting square instead of a drywall square, yardstick or ruler. Drafting squares are smaller and easier to manage and are much more accurate than any of these tools. This is a handy tool to keep at your side because it is smaller. Additionally, drafting squares are very affordable, selling for about five bucks at any art supply store.

When you are applying a finish to your completed project, make sure you work in a dust free environment. It is important to sand the wood of your project before applying varnish or paint, and sand it between coats with fine sandpaper. Use extremely fine steel wool before applying the final coat of finish.

Now that you now more about woodworking, you are ready to get started. Use what you’ve just learned, and you will do quite well. Enjoy the process as you improve your skills and make wonderful creations. You are about to find out just how much of a joy woodworking really is! For more information on click here: http://www.expertsbusinessadvice.com

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Using Green Alternatives For Your Carpet Cleaning

The right carpeting can really make your home look better. However, keeping your carpets clean can be a real headache. Hiring a professional carpet cleaning service can help, but you have to make sure you choose the right company. The following advice will help you avoid making costly and frustrating mistakes.

Companies that do carpet cleaning normally charge by the square foot. In order to make sure that you are not paying any more than you should, measure the area you plan to have cleaned ahead of time. If the figure quoted is much higher than you expected, you are probably dealing with a shady company.

Ask any company you are considering what method they use to clean carpets. If they use a portable cleaner, it may be less effective than using an extraction method. This means that you should call someone else if the stains you have in your carpet look like they will need a lot of help.

While you may be able to get a great rate on carpet cleaning from a newer company, it may be a good idea for you to work with those that have experience. You do not want someone to come to your home to fix a problem and they end up making things worse due to a lack of proper knowledge.

Even if a company offers furniture moving, move fragile items yourself. If the company is insured, you might be paying for expensive damages out of your own pocket.

There are different ways that professional carpet cleaning companies will clean the carpets in your home. Try to choose one that works well for you. If you choose a company that uses a “wet” method, keep in mind that there may be significant drying time before you can use the area again.

Be careful about doing company with any carpet cleaning company that calls you out of the blue or randomly shows up at your door. This is usually a sign that the company is pretty desperate for business. You don’t want to hire a company if no one else is doing business with them.

If your carpet requires deep-cleaning, it is best to choose a professional cleaning company. Many people think that just because they can buy a ton of carpet cleaning products at the store that they can effectively clean everything on their carpet. This isn’t true. CRI-certified cleaning technicians have the best carpet cleaning training and products to help your carpet look like new.

Before you hire a carpet cleaning company, find reviews on the company. There are many ways that you can find out if others have liked a company and what kind of work they have done in the past. There are sites online you can use to find what others thought, or you can ask your friends.

By hiring a reputable and experienced carpet cleaning service, you can keep your home looking great all year long. Make good use of the advice that you have read in this article to find the right service. Before long, your carpets will look spotless again! Don’t put off having your carpets cleaned any longer! For more information on click here: http://www.expertsbusinessadvice.com

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