May 21, 2018
Marketing Done Right: The Do’s and Don’ts for Start-ups
Marketing is today one of the major reasons for the failure of a business. Often business owners will place blame on their product, service and or staff for the failure, however, data has shown that these businesses often don’t fail because of their service but because of the lack of traction gained within their social media platforms. One of the hardest obstacles to get over for a new business is the lack of exposure and almost non-existent customer base. The following are some of the Do’s and Don’ts of business marketing.
Do Invest In Your Marketing
We understand that budgets for a new business can quickly go astray if the company begins to overspend. As the saying goes, “You gotta spend money to make money” and investments in creating leverage for your campaign is a must. The proper route to take in this instance is in the art of being able to scale your marketing campaign while keeping an eye on your ROI or return on investment. Furthermore, if you can be innovative when producing content, the combination of that and a solid marketing strategy can no doubt help you gain traction with customers.
Don’t Argue With the Customer
No matter how small or large your social media audience is, the fact of the matter is that you’re still being watched by the world. Therefore, it is crucial not to engage in disagreements with your customers, no matter how wrong they may be. The customer is STILL always right even when they’re wrong. Failing to adhere to this can paint your new company as pompous and arrogant.
Do End Failing Marketing Campaigns
Often the most dangerous person to a company is the founder. Creating a marketing strategy that begins to show signs of failure within a short amount of time must be cut as soon as possible. Too often people fall in love with an idea and refuse to listen to the warning signs before it’s too late. Campaigns such as any Addressable TV Advertising Services new york city NY and other forms of advertising can quickly show their potential results within a couple of days.
Don’t Have Different Voices/Messages
People tend to interact and keep interacting with a company that they are familiar with. The “voice” of the company is where this bond is first formulated, however, if you continue to send mixed messages about the direction of the company or what the customer should expect of your product/service, then consumers will begin to lose trust and feel uncomfortable doing business with you. Our best recommendation is to have one person in charge of all your platforms. This will allow the voice of the company to be consistent throughout any medium customers may discover you from.
Do Invest in Automation
Although it’s crucial to communicate with customers, the fact is that it’s basically impossible for a start-up company to hire a 24/7 staff. Therefore, we highly recommend investing in automation. This allows your messages to be neatly organized by their level of priority. In addition, it allows the consumer to feel like they’ve been heard.